To be honest, I don't view the BMX industry as being very big or expansive. I look at the MTB industry, and see hundreds of riders making a very good living doing what they love. There is lots of money in the sport, participation from lots of corporations, massive events with hundreds of spectators at every one. Bmx has the X-Games, and I think the Metro Jam. Metro jam has maybe two hundred or so attendees at most, X-game has full bleachers, but mostly just people who were there to see motocross stuff that sat in. Interbike for example. The BMX industry was given a tiny little corner in the furthest rear section of the convention. I'm sure from the bmxers point of view it's the opposite. You have no idea what it's about unless you involve yourself in it.